Leadership.

Ankit Banga

Ankit Banga joined FCB/SIX in March 2023 as the Chief Business Officer, taking charge of driving operations in India. FCB/SIX India is a globally acclaimed and award-winning creative data speciality that aims to reinforce FCB Group India’s Digital Media, CX, and Performance offerings in the country.

With over a decade of experience in key leadership roles, Ankit brings a wealth of expertise to his position. In his previous three roles, he served as the Chief Marketing Officer for Credilio, Dhani App, and Indiabulls Housing Finance, respectively. Ankit is a results-oriented marketing and business professional, renowned for his ability to build and nurture brands from concept to nationwide scale in the Banking & Finance, E-commerce, and Healthcare sectors.

Ankit is proficient in various marketing functions, including branding, performance marketing, customer lifecycle management, strategic alliances, and public relations. His strategic initiatives have consistently delivered exceptional results, enabling him to drive business growth and achieve significant milestones. Notably, under his leadership, Dhani App rose to become one of the top three apps in the finance and business category, boasting an impressive subscriber base of over 4.5 million paid users. Ankit’s implementation of fully automated Mar-tech stacks optimized cross-selling, upselling, and customer lifecycle management, resulting in a remarkable 25% increase in both efficiency and outcomes.

Ankit’s approach centers around maintaining a delicate balance between business profitability and deep sectoral understanding. By leveraging his expertise, he drives sustainable growth for organisations while simultaneously ensuring a thorough comprehension of the industry landscape. FCB/SIX India will serve as a global center of excellence for FCB offices worldwide, empowering clients to unlock growth, scale, and efficiencies through the utilisation of data and technology.

With Ankit Banga leading the FCB/SIX operations in India, the company is poised to strengthen its market position, deliver exceptional client experiences, and achieve remarkable success in the digital marketing landscape.