Marketing hasn’t changed.
Our Never Finished approach has.

Brand Bedrock™

Define the brand purpose

The North Star for how, where and why the brand shows up

To help define brand purpose, we start by interrogating the brand's past, understanding its present and anticipating its future. Once the brand purpose is defined, the team is able to make better decisions more quickly and with more confidence. A strong Brand Bedrock is the first step toward building brand value over time.

Brand Bedrock - FCB Group India

Definitive Design™

Build powerful brand equity

Harnessing the branding power of distinctive design assets.

In this accelerated world, people make decisions in the blink of an eye, through sensory means, without thinking about it logically. Brand design - sonic and visual - is not a "nice to have." It's essential to building modern, Never Finished brands.

Definitive Design - FCB Group India

The Right BIT™

Crystallize the business issue

There's a lot of data out there, but what is the data needed right now?

The Right BIT™ is designed to connect the data across business and human intelligence. With that information, we can identify a business's fundamental problem or opportunity that will unlock growth.

The Right BIt - FCB Group India

People & Patterns™

Humanize the data

We put people first.

We use data to map behaviors and recognize patterns emerging in the world, both within the category and those that are specific to the business and the brand. With that knowledge, we uncover the most significant opportunities to maximize how and when people engage.

Peopla and Patterns - FCB Group India

Embracing Creativity

Make people care about the brand

All of our tools play a part in helping us deliver 456 creative solutions. The 456 benchmarking tool allows us to have an objective conversation about something that's inherently subjective: creativity. With the 456, we can ask more informed questions to arrive at more specific feedback that will lead to big ideas that are Never Finished.

Embracing Creativity - FCB Group India
Grand Prix | 2024
Cannes Lions India's first GOLD in Industry Craft Category | 32 Lions | 2016- 2023
Bronze One PR Specialist Agency of the Year | 2022 & 2023 | 89 metals
Bronze One Direct Specialist Agency of the Year | 2022 & 2023
International AOY | 2022
South Asia Influencer Marketing AOY 2022
Influencer Marketing AOY 2022
India's First Fusion Pencil
clio 1 Grand Clio
Digital AOY 2023