FCB’s Rohit Ohri and Dheeraj Sinha open up on what their new roles entail

by FCB Group India On 23rd November 2023

Clients should craft specialised strategies for India, not look at something that’s simply cut from the global network strategy, says outgoing FCB India chirf Rohit Ohri, who will soon be focusing on building FCB’s APAC network as a global partner. For his successor Dheeraj Sinha, the focus will be rebuilding the “talent in this business”.

There’s been quite some movement in FCB‘s India offices. In their new roles, Dheeraj Sinha, the new India and South Asia chief, and Rohit Ohri, now a global partner at FCB, have charted out their key tasks and major areas of responsibilities.

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