DBS Bank India Breaks Down the 2024 Union Budget Using GenAI. This digital campaign was led by FCB Interface.

by FCB On 2nd February 2024

DBS and FCB Interface reimagine the traditional social media campaign to educate in real time, supported by music and lyrics generated by artificial intelligence

In line with the Union Budget 2024, DBS Bank India has launched a revamped edition of their innovative campaign ‘Sounds of Budget’. This is the fifth year that the bank will be running this annual, topical campaign that uses music to create engaging and educational content, targeted at enabling the younger demographic to comprehend the complexities of the Budget announcements. This year the digital campaign is being led by FCB Interface, Mumbai, who retained the goal to demystify the Union Budget, but updated the approach, using the power of music created with the help of Generative Artificial Intelligence (AI).

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